What is Information Experience (IX)?

Knowledge Management (KM)

KM refers to the structured creation, classification, storage, and distribution of information within an organization. It ensures that knowledge is accessible and aligned with business goals.

Human Factors

Human factors is the science of designing systems around people. By applying principles from user experience (UX) and user interface (UI) design, we make information tools that are intuitive, efficient, and built for real humans—not just tech specs.

Artificial Intelligence (AI)

AI helps you work smarter by recognizing patterns, automating tasks, and making sense of complex data. Whether it’s using machine learning to spot trends, computer vision to interpret visuals, or prompting AI tools like ChatGPT to write, organize, or ideate—AI brings logic, speed, and consistency to everyday work. At FlowCore, we help you use AI not just for efficiency, but to unlock clarity and creativity where it matters most.

What is it?

Information Experience refers to how people perceive, interact with, and use information within an environment—shaped by the clarity, accessibility, structure, and relevance of that information. It encompasses the entire lifecycle of content: how it’s created, organized, shared, and applied to support decision-making, learning, and collaboration.


A strong IX ensures that the right people can access the right information at the right time, with minimal friction and maximum impact. It’s not just about storing content. It’s about creating systems that feel natural even when the information is complex.

Why does it matter?

Most teams are drowning in documents but starving for clarity.



  • SOPs live in buried folders.
  • Onboarding is scattered across emails, PDFs, and meetings.
  • Critical processes “live” in one person’s head.


That’s where IX comes in.


We redesign the flow of knowledge in your workplace—so the right people get the right information at the right time, without friction.